Free Resources for Japan Business

Market Share Rankings in Japan

Industrial Sector:
Market Share in Japan Japan is among world's largest and technologically advanced producers of motor vehicle, electronic equipment, machine tool, steel and nonferrous metal, ship, chemical, textile, and processed food and is home to some of the largest and most well-known multinational corporations and commercial brands. It is also one of the leading research nations in these sectors.

Competitive Edges:
Japan holds very large market shares in high-technology industries such as electronics, industrial chemicals, machine tools, electronic media and (in recent years) aerospace. Construction has long been one of Japan's largest industries, with the help of multi-billion-dollar government contracts in the civil sector. These industries make Japan a major economic global power. Robotics constitutes a key long-term economic strength. There are very few, or if any countries in the world that matches Japan in production of high technology electronic products. The automobile/machinery and electronics industries are the largest and a major driving force within Japan's industrial sector.


*Numbers are percentage
AUTOMOBILES
Passenger Car 1. Toyota Motor
2. Nissan Motor
3. Honda Motor
4. Mazda
5. Fuji Heavy Ind.
45.8
18.6
13.8
78.2
5.8

Truck 1. Hino Motor
2. Isuzu Motor
3. Mitsubishi Fuso
4. Nissan Diesel
31.5
26.4
24.5
17.6

Small Sized Car 1. Suzuki Motor
2. Daihatsu Motor
3. Honda Motor
4. Mitsubishi Motor
5. Fuji Heavy Ind.
31.4
29.7
13.8
9.1
8.8

Motorcycle 1. Honda Motor
2. Yamaha Motor
3. Suzuki Motor
4. Kawasaki Heavy
55.5
24.4
17.3
2.8

Imported Car 1. Volkswagen
2. Mercedes-Benz
3. BMW
4. Toyota Motor
5. Volvo
20.6
16.2
14.4
7.4
5.2

Car Navigation 1. Pioneer
2. Matsushita Electric
3. Sanyo
4. Fujitsu Ten
5. Mitsubishi Electric
26.3
24.1
14.2
12.0
8.4

Tire Tube 1. Bridgestone
2. Sumitomo Rubber
3. Yokohama Rubber
4. Toyo Tire
48.3
22.6
16.1
11.6



FOODS/MEDICALS
Beer 1. Asahi Brewery
2. Krin Brewery
3. Sapporo Brewery
4. Suntory
5. Orion Brewery
39.6
34.4
14.8
10.4
0.8

Beverage 1. Coca-Cola Group
2. Suntory
3. Kirin Beverage
4. Ito En
5. Asahi Drink
30.7
18.9
10.6
7.4
6.4

Ice Cream 1. Ezaki Glico
2. Haagen-Dazs Japan
3. Lotte
4. Morinaga Milk
5. Meiji Milk
11.9
11.7
11.3
11.1
10.7

Frozen Food 1. Nichirei
2. Katokichi
3. Ajinomoto
4. Nichiro
5. Nissui
20.0
19.8
11.6
11.2
7.5

Instant Noodle 1. Nissin Food
2. Toyo Suisan
3. Sanyo Foods
4. Myojo Foods
5. Ace Cook
40.7
17.7
15.3
10.1
6.7

Pasta 1. Nissin Food
2. Nippon Flour Mills
3. Showa Sangyo
4. Hagoromo Foods
5. Okumoto Mills
30.2
23.1
6.9
6.6
2.8

Ham & Sausage 1. Nippon Meat
2. Ito Ham
3. Marudai Foods
4. Prima Meat
5. Yonekyu
22.8
20.9
16.7
11.2
6.0

Hair Growth Agent 1. Taisho Pharma
2. Daiichi Pharma
3. Kao
4. Lion
5. Shiseido
32.5
18.2
16.4
10.2
9.2

Cold Medicine 1. Taisho Pharma
2. Sankyo
3. Takeda Pharma
4. SSP
5. Zepharama
33.5
11.8
9.0
8.5
7.5

Medical Drugs 1. Takeda Pharma
2. Yamanouchi
3. Chugai Pharma
4. Pfizer
5. Novartis Pharma
7.5
4.7
4.5
4.3
3.9

DNA Chip 1. Affymetrix Japan
2. Hitachi Software
3. Agilent Technology
4. Takara Bio.
5. Amersham Bio.
42.1
15.2
13.0
10.2
8.6



INFORMATION/COMMUNICATION/MEDIA
Video Game 1. Sony Computer
2. Nitendo
3. Microsoft
91.0
8.3
0.7

Internet Access Provider 1. Nifty
2. Softbank BB
3. NTT Communication
4. NEC
5. KDDI
14.1
12.8
12.0
11.2
7.6

Film Distribution 1. Toho
2. Waner Bros.
3. Buena Vista Japan
4. Shochiku
5. Sony Pictures
25.7
16.5
9.9
9.7
6.0

Music Software 1. Sony Music
2. Toshiba EMI
3. Universal Music
4. Avex Group
5. Victor Entertainment
18.5
13.7
13.5
10.5
7.3

Publishing 1. Recruit
2. Bennesse
3. Kadansha
4. Shogakukan
5. Shueisha
14.5
7.9
5.7
5.5
4.9

Advertising 1. Dentsu
2. Hakuhodo
3. Asatsu-DK
4. Daiko
5. Tokyu Angency
25.7
11.7
6.4
2.5
2.4

Inkjet Printer 1. Canon
2. Seiko Epson
3. Hewlett Packard
4. Lexmark
5. Brother
43.6
40.9
6.1
3.2
2.8

PC 1. NEC
2. Fujitsu
3. DELL
4. Toshiba
5. IBM
20.2
19.3
11.2
8.4
7.3

Cell Phone Carrier 1. NTT Docomo
2. KDDI
3. Softbank
4. Tu-ka
56.1
22.5
17.3
4.1

DSL 1. Softbank
2. NTT East
3. NTT West
4. eAccess
5. ACCA Networks
34.9
20.7
17.3
13.5
9.4

Home Fiber-Optic Cable 1. NTT East
2. NTT West
3. USEN
4. K. Opti-com
5. Tokyo Electric Power
31.9
28.1
10.1
7.9
4.7



MACHINERY
Copying Machine 1. Canon
2. Roicoh
3. Fuji Xerox
4. Sharp
5. Konica Minolta
28.1
28.0
20.0
12.2
7.5

Digital Camera 1. Canon
2. Sony
3. Casio
4. Fuji Photo Film
5. Matsushita Electric
18.9
15.2
14.0
12.0
9.6

Film Camera 1. Fuji Photo Film
2. Konica Minolta
3. Canon
4. Olympus
5. Nikon
29.0
22.7
17.5
15.0
7.5

Wrist Watch 1. Citizen Watch
2. Seiko
3. Ricoh Elemex
4. Casio Computer
5. Orient Watch
58.4
37.4
1.3
0.7
0.1

Cemented Carbide Tool 1. Mitsubishi Material
2. Sumitomo Electric
3. Tungaloy
4. OSG
5. Hitachi Tool
14.8
12.1
11.8
5.8
4.8

Industrial Robot 1. Matsushita Electric
2. Yasukawa Electric
3. Fanuc
4. Kawasaki Heavy
5. Yamaha Motor
25.1
18.8
15.4
6.4
6.0

Hydraulic Excavator 1. Komatsu
2.Mitsubishi Caterpiller
3. Hitach Machinery
4. Kobelco Machinery
5.Sumitomo Machinery
28.7
22.2
22.1
14.5
8.0

Forklift Truck 1. Toyoda Loom Works
2. Komatsu Lift
3. Nichiyu
4. TCM
5. Nissan Motor
42.6
19.7
11.1
8.2
7.7

Bearing 1. NSK
2. Koyo Seiko
3. NTN
4. Fujikoshi
5. Minebea
34.1
28.0
27.2
6.2
3.8

Shipbuilding 1. Universal
2. Imabari
3. Mitsubishi Heany
4. Tsuneishi
5. Koyo Dockyard
15.3
11.1
10.8
7.8
7.2

Machining Center 1. Yamazaki Mazak
2. Makino Miling
3. Mori Seiki
4. Okuma
5. OKK
23.4
21.8
19.1
18.7
7.1

Wind Power Generator 1. Vestas Wind System
2. Mitsubishi Heavy
3. GE
4. Siemens
5. Repower System
30.2
29.5
19.9
5.2
4.8

ELECTRONICS
LCD TV 1. Sharp
2. Sony
3. Matsushita Electric
4. Toshiba
5. Mitsubishi Electric
19.8
17.8
17.8
13.9
9.0

PDP TV 1. Matsushita Electric
2. Hitachi
3. Sony
4. Pioneer
5. JVC
42.1
27.0
15.0
8.8
5.0

Air Conditioner 1. Daikin
2. Matsuhita Electric
3. Mitsubishi Electric
4. Toshiba Carrier
5. Hitachi
17.7
16.5
15.0
13.0
10.7

Refrigerator 1. Matsushita Electric
2. Mitsubishi Electric
3. Toshiba CM
4. Sanyo
5. Sharp
22.8
16.2
15.8
15.6
15.5

Washing Machine 1. Matsuhita Electric
2. Hitachi H&L
3. Toshiba CM
4. Sanyo
5. Sharp
24.3
21.4
20.3
13.9
13.5

Portable Music Player 1. Apple Computer
2. RIO
3. Iriver Japan
32.2
12.5
11.5

DVD Player 1. Matsushita Electric
2. Soiny
3. Toshiba
4. Pioneer
5. Sharp
32.8
17.0
16.0
15.0
9.8

Video Camera 1. Sony
2. Matsuhita Electric
3. Canon
4. JVC
5. Sharp
38.0
26.6
13.0
12.0
9.1

Solar Battery 1. Sharp
2. Kyocera
3. Sanyo
4. Mitsubishi Electric
5. Hitachi H&L

47.5
19.3
19.1
11.0
1.0


Cell Phone 1. NEC
2. Panasonic
3. Sharp
4. Sanyo
5. Sony Ericsson
19.1
15.3
14.8
10.7
7.9



CLOTHS/SERVICES/LIVENGWARES
Travel 1. JTB Group
2. Hankyu Express
3. H.I.S.
4. Kinki Nippon Tourist
5. Nippon Travel
28.0
9.6
9.3
7.6
6.5

Domestic Ariline 1. JAL
2. ANA
3. Skymark Ariline
4. Hokkaido Airline
5. Skynet Asia
47.9
47.6
2.1
1.1
0.8

Hotel 1. Prince Hotel
2. Tokyu Hotel
3. Royal Hotel
4. Hankyu
5. Imperial Hotel
7.7
6.2
3.4
3.4
3.2

Men's Wear 1. Onward Kashiyama
2. Sanyo Shokai
3. Five Fox
4. World
5. Durban
3.1
2.4
1.4
1.1
0.8

Women's Wear 1. World
2. Onward Kashiyma
3. Itokin
4. Sanyo Shokai
5. Sanei International
2.5
2.3
1.8
1.6
1.5

Wemen's Innerwear 1. Wacoal
2. Triumph
3. Gunze
4. Charle
5. Ceciel
23.3
12.5
5.2
5.1
3.8

Leasing 1. Orix
2. Hitachi Capital
3. Mitsui Suimitiomo
4. Diamond Leasing
5. UFJ Central
11.3
9.5
7.8
5.6
4.9

Credit Card 1. JCB
2. Mitsui Sumitomo
3. Credit Saison
4. Nippon Shinpan
5. UC Card
11.2
10.9
6.9
6.3
5.8

Delivery 1. Yamato Transport
2. Sagawa Express
3. Nippon Express
4. Fukuyama
5. Japan Post
34.6
30.8
11.4
9.7
7.0

Staffing 1. Staff Service
2. Tempstaff
3. Adeco
4. Pasona
5. Recruit Staffing
14.8
8.8
8.0
7.6
4.8

Cosmetic 1. Shiseido
2. Kanebo
3. Kose
4. Kao
5. Pola
17.5
14.0
12.8
8.1
5.1

Shampoo 1. Unilever Japan
2. Kao
3. Shiseido
4. P&G
5. Kanebo
25.0
23.8
13.7
13.6
11.0

Golf Club 1. SRI Sports
2. Bridgestone Sports
3. Yokohama Rubber
4.Salomon&Taylermade
5. Callaway Golf
21.1
12.7
9.5
9.4
9.1

Tennis Racket 1. Amer Sports
2. Yonnex
3. Daiwa Seiko
4. SRI Sports
5. World Tsusho
22.9
21.7
18.1
16.0
13.7



HOUSING/CONSTRUCTION
Condo 1. Daikyo
2. Mitsui Real Estate
3. Nomura Real Estate
4. Sumitomo Realty
5. Anabuki Komuten
5.7
3.1
2.9
2.9
2.7

Solus Housing 1. Sekisui House
2. Misawa Homes
3. Daiwa House
4. Sekisui Chemical
5. Asahi Kasei Homes
4.0
2.5
2.5
2.4
2.4

Aluminum Door 1. Tostem
2. YKK
3. Sankyo
4. Shin Nikkei
5. Tateyama
36.8
29.4
14.7
13.4
4.9

Toilet 1. TOTO
2. INAX
3. Janis
4. Asahi Eito
61.9
29.0
4.0
3.9

Cement 1. Tiheiyo Cement
2. Ube Mitsubishi
3. Sumitomo Osaka
4. Tokuyama
5. Lafarge Aso
36.0
24.4
19.1
7.7
3.6



MATERIAL/ENERGY
Crude Steel 1. Nippon Steel
2. JFE Steel
3. Sumitomo Metal
4. Kobe Steel
5. Nissin Steel
29.0
27.7
11.4
6.8
3.6

H-Beam 1. Tokyo Steel Mfg.
2. Mippon Steel
3. JFE Steel
4. Sumitomo Steel
5. Yamato Steel
24.2
18.2
12.8
12.2
11.2

Flat -rolled Aluminum 1. Furukawa-Sky
2. Sumitomo Light Metal
3. Kobe Steel
4. Mitsubishi Aluminum
5. Showa Denko
18.9
15.9
15.3
7.3
3.9

Gasoline 1. Nippon Oil
2. Exxonmobile
3. Showa Shell
4. Idemitsu
5. Cosmo Oil
23.9
19.4
14.4
14.2
11.4

A.B.S. Resin 1. Techno Polymer
2. UMG ABS
3. Nippon A&L
4. Asahi Kasei
5. Toray
26.3
22.7
13.2
11.0
10.8

Sheet Glass 1. Asahi Glass
2. Nippon Sheet Glass
3. Central Glass
4. PPG-CI
5. Guardian Japan
41.2
30.9
18.0
1.8
1.7

Ethylene 1. Mitsubishi Chemical
2. Mitsui Chemical
3. Idemitsu Chemical
4. Maruzen Chemical
5. Showa Denko
17.8
16.5
12.6
11.5
8.9

Synthetic Rubber 1. Japan Synthetic
2. Nippon Zeon
3. Asahi Chemical
4. Ube
5. Sumitomo Chemical
31.5
20.1
10.6
5.6
4.6

Toiletry Paper 1. Daio Paper Mfg.
2. Crecia
3. Oji Nepia
4. Tokai Pulp
5. Mitsubishi Paper Mill
14.5
11.7
10.7
1.9
0.6

Paper 1. Nippon Paper
2. Oji Paper
3. Daio Paper
4. Hokuetsu Paper
5. Mitsubishi Paper
28.1
23.5
8.4
8.3
7.9

Polyester Filament Fiber 1. Toray
2. Teijin
3. Toyobo
4. Unitika Fiber
5. Kanebo Gosen
32.2
21.8
16.4
11.7
7.0

Source: Nihon Keizai Shimbun

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