Market Share Rankings in Japan

Industrial Sector:
Japan is among world's largest and technologically advanced producers of motor vehicle, electronic equipment, machine tool, steel and nonferrous metal, ship, chemical, textile, and processed food and is home to some of the largest and most well-known multinational corporations and commercial brands. It is also one of the leading research nations in these sectors.

Competitive Edges:
Japan holds very large market shares in high-technology industries such as electronics, industrial chemicals, machine tools, electronic media and (in recent years) aerospace. Construction has long been one of Japan's largest industries, with the help of multi-billion-dollar government contracts in the civil sector. These industries make Japan a major economic global power. Robotics constitutes a key long-term economic strength. There are very few, or if any countries in the world that matches Japan in production of high technology electronic products. The automobile/machinery and electronics industries are the largest and a major driving force within Japan's industrial sector.

AUTOMOBILES Passenger Car 1. Toyota Motor 2. Nissan Motor 3. Honda Motor 4. Mazda 5. Fuji Heavy Ind. 45.8 18.6 13.8 78.2 5.8 Truck 1. Hino Motor 2. Isuzu Motor 3. Mitsubishi Fuso 4. Nissan Diesel 31.5 26.4 24.5 17.6 Small Sized Car 1. Suzuki Motor 2. Daihatsu Motor 3. Honda Motor 4. Mitsubishi Motor 5. Fuji Heavy Ind. 31.4 29.7 13.8 9.1 8.8 Motorcycle 1. Honda Motor 2. Yamaha Motor 3. Suzuki Motor 4. Kawasaki Heavy 55.5 24.4 17.3 2.8 Imported Car 1. Volkswagen 2. Mercedes-Benz 3. BMW 4. Toyota Motor 5. Volvo 20.6 16.2 14.4 7.4 5.2 Car Navigation 1. Pioneer 2. Matsushita Electric 3. Sanyo 4. Fujitsu Ten 5. Mitsubishi Electric 26.3 24.1 14.2 12.0 8.4 Tire Tube 1. Bridgestone 2. Sumitomo Rubber 3. Yokohama Rubber 4. Toyo Tire 48.3 22.6 16.1 11.6 FOODS/MEDICALS Beer 1. Asahi Brewery 2. Krin Brewery 3. Sapporo Brewery 4. Suntory 5. Orion Brewery 39.6 34.4 14.8 10.4 0.8 Beverage 1. Coca-Cola Group 2. Suntory 3. Kirin Beverage 4. Ito En 5. Asahi Drink 30.7 18.9 10.6 7.4 6.4 Ice Cream 1. Ezaki Glico 2. Haagen-Dazs Japan 3. Lotte 4. Morinaga Milk 5. Meiji Milk 11.9 11.7 11.3 11.1 10.7 Frozen Food 1. Nichirei 2. Katokichi 3. Ajinomoto 4. Nichiro 5. Nissui 20.0 19.8 11.6 11.2 7.5 Instant Noodle 1. Nissin Food 2. Toyo Suisan 3. Sanyo Foods 4. Myojo Foods 5. Ace Cook 40.7 17.7 15.3 10.1 6.7 Pasta 1. Nissin Food 2. Nippon Flour Mills 3. Showa Sangyo 4. Hagoromo Foods 5. Okumoto Mills 30.2 23.1 6.9 6.6 2.8 Ham & Sausage 1. Nippon Meat 2. Ito Ham 3. Marudai Foods 4. Prima Meat 5. Yonekyu 22.8 20.9 16.7 11.2 6.0 Hair Growth Agent 1. Taisho Pharma 2. Daiichi Pharma 3. Kao 4. Lion 5. Shiseido 32.5 18.2 16.4 10.2 9.2 Cold Medicine 1. Taisho Pharma 2. Sankyo 3. Takeda Pharma 4. SSP 5. Zepharama 33.5 11.8 9.0 8.5 7.5 Medical Drugs 1. Takeda Pharma 2. Yamanouchi 3. Chugai Pharma 4. Pfizer 5. Novartis Pharma 7.5 4.7 4.5 4.3 3.9 DNA Chip 1. Affymetrix Japan 2. Hitachi Software 3. Agilent Technology 4. Takara Bio. 5. Amersham Bio. 42.1 15.2 13.0 10.2 8.6 INFORMATION/COMMUNICATION/MEDIA Video Game 1. Sony Computer 2. Nitendo 3. Microsoft 91.0 8.3 0.7 Internet Access Provider 1. Nifty 2. Softbank BB 3. NTT Communication 4. NEC 5. KDDI 14.1 12.8 12.0 11.2 7.6 Film Distribution 1. Toho 2. Waner Bros. 3. Buena Vista Japan 4. Shochiku 5. Sony Pictures 25.7 16.5 9.9 9.7 6.0 Music Software 1. Sony Music 2. Toshiba EMI 3. Universal Music 4. Avex Group 5. Victor Entertainment 18.5 13.7 13.5 10.5 7.3 Publishing 1. Recruit 2. Bennesse 3. Kadansha 4. Shogakukan 5. Shueisha 14.5 7.9 5.7 5.5 4.9 Advertising 1. Dentsu 2. Hakuhodo 3. Asatsu-DK 4. Daiko 5. Tokyu Angency 25.7 11.7 6.4 2.5 2.4 Inkjet Printer 1. Canon 2. Seiko Epson 3. Hewlett Packard 4. Lexmark 5. Brother 43.6 40.9 6.1 3.2 2.8 PC 1. NEC 2. Fujitsu 3. DELL 4. Toshiba 5. IBM 20.2 19.3 11.2 8.4 7.3 Cell Phone Carrier 1. NTT Docomo 2. KDDI 3. Softbank 4. Tu-ka 56.1 22.5 17.3 4.1 DSL 1. Softbank 2. NTT East 3. NTT West 4. eAccess 5. ACCA Networks 34.9 20.7 17.3 13.5 9.4 Home Fiber-Optic Cable 1. NTT East 2. NTT West 3. USEN 4. K. Opti-com 5. Tokyo Electric Power 31.9 28.1 10.1 7.9 4.7 MACHINERY Copying Machine 1. Canon 2. Roicoh 3. Fuji Xerox 4. Sharp 5. Konica Minolta 28.1 28.0 20.0 12.2 7.5 Digital Camera 1. Canon 2. Sony 3. Casio 4. Fuji Photo Film 5. Matsushita Electric 18.9 15.2 14.0 12.0 9.6 Film Camera 1. Fuji Photo Film 2. Konica Minolta 3. Canon 4. Olympus 5. Nikon 29.0 22.7 17.5 15.0 7.5 Wrist Watch 1. Citizen Watch 2. Seiko 3. Ricoh Elemex 4. Casio Computer 5. Orient Watch 58.4 37.4 1.3 0.7 0.1 Cemented Carbide Tool 1. Mitsubishi Material 2. Sumitomo Electric 3. Tungaloy 4. OSG 5. Hitachi Tool 14.8 12.1 11.8 5.8 4.8 Industrial Robot 1. Matsushita Electric 2. Yasukawa Electric 3. Fanuc 4. Kawasaki Heavy 5. Yamaha Motor 25.1 18.8 15.4 6.4 6.0 Hydraulic Excavator 1. Komatsu 2.Mitsubishi Caterpiller 3. Hitach Machinery 4. Kobelco Machinery 5.Sumitomo Machinery 28.7 22.2 22.1 14.5 8.0 Forklift Truck 1. Toyoda Loom Works 2. Komatsu Lift 3. Nichiyu 4. TCM 5. Nissan Motor 42.6 19.7 11.1 8.2 7.7 Bearing 1. NSK 2. Koyo Seiko 3. NTN 4. Fujikoshi 5. Minebea 34.1 28.0 27.2 6.2 3.8 Shipbuilding 1. Universal 2. Imabari 3. Mitsubishi Heany 4. Tsuneishi 5. Koyo Dockyard 15.3 11.1 10.8 7.8 7.2 Machining Center 1. Yamazaki Mazak 2. Makino Miling 3. Mori Seiki 4. Okuma 5. OKK 23.4 21.8 19.1 18.7 7.1 Wind Power Generator 1. Vestas Wind System 2. Mitsubishi Heavy 3. GE 4. Siemens 5. Repower System 30.2 29.5 19.9 5.2 4.8

ELECTRONICS LCD TV 1. Sharp 2. Sony 3. Matsushita Electric 4. Toshiba 5. Mitsubishi Electric 19.8 17.8 17.8 13.9 9.0 PDP TV 1. Matsushita Electric 2. Hitachi 3. Sony 4. Pioneer 5. JVC 42.1 27.0 15.0 8.8 5.0 Air Conditioner 1. Daikin 2. Matsuhita Electric 3. Mitsubishi Electric 4. Toshiba Carrier 5. Hitachi 17.7 16.5 15.0 13.0 10.7 Refrigerator 1. Matsushita Electric 2. Mitsubishi Electric 3. Toshiba CM 4. Sanyo 5. Sharp 22.8 16.2 15.8 15.6 15.5 Washing Machine 1. Matsuhita Electric 2. Hitachi H&L 3. Toshiba CM 4. Sanyo 5. Sharp 24.3 21.4 20.3 13.9 13.5 Portable Music Player 1. Apple Computer 2. RIO 3. Iriver Japan 32.2 12.5 11.5 DVD Player 1. Matsushita Electric 2. Soiny 3. Toshiba 4. Pioneer 5. Sharp 32.8 17.0 16.0 15.0 9.8 Video Camera 1. Sony 2. Matsuhita Electric 3. Canon 4. JVC 5. Sharp 38.0 26.6 13.0 12.0 9.1 Solar Battery 1. Sharp 2. Kyocera 3. Sanyo 4. Mitsubishi Electric 5. Hitachi H&L 47.5 19.3 19.1 11.0 1.0 Cell Phone 1. NEC 2. Panasonic 3. Sharp 4. Sanyo 5. Sony Ericsson 19.1 15.3 14.8 10.7 7.9 CLOTHS/SERVICES/LIVENGWARES Travel 1. JTB Group 2. Hankyu Express 3. H.I.S. 4. Kinki Nippon Tourist 5. Nippon Travel 28.0 9.6 9.3 7.6 6.5 Domestic Ariline 1. JAL 2. ANA 3. Skymark Ariline 4. Hokkaido Airline 5. Skynet Asia 47.9 47.6 2.1 1.1 0.8 Hotel 1. Prince Hotel 2. Tokyu Hotel 3. Royal Hotel 4. Hankyu 5. Imperial Hotel 7.7 6.2 3.4 3.4 3.2 Men's Wear 1. Onward Kashiyama 2. Sanyo Shokai 3. Five Fox 4. World 5. Durban 3.1 2.4 1.4 1.1 0.8 Women's Wear 1. World 2. Onward Kashiyma 3. Itokin 4. Sanyo Shokai 5. Sanei International 2.5 2.3 1.8 1.6 1.5 Wemen's Innerwear 1. Wacoal 2. Triumph 3. Gunze 4. Charle 5. Ceciel 23.3 12.5 5.2 5.1 3.8 Leasing 1. Orix 2. Hitachi Capital 3. Mitsui Suimitiomo 4. Diamond Leasing 5. UFJ Central 11.3 9.5 7.8 5.6 4.9 Credit Card 1. JCB 2. Mitsui Sumitomo 3. Credit Saison 4. Nippon Shinpan 5. UC Card 11.2 10.9 6.9 6.3 5.8 Delivery 1. Yamato Transport 2. Sagawa Express 3. Nippon Express 4. Fukuyama 5. Japan Post 34.6 30.8 11.4 9.7 7.0 Staffing 1. Staff Service 2. Tempstaff 3. Adeco 4. Pasona 5. Recruit Staffing 14.8 8.8 8.0 7.6 4.8 Cosmetic 1. Shiseido 2. Kanebo 3. Kose 4. Kao 5. Pola 17.5 14.0 12.8 8.1 5.1 Shampoo 1. Unilever Japan 2. Kao 3. Shiseido 4. P&G 5. Kanebo 25.0 23.8 13.7 13.6 11.0 Golf Club 1. SRI Sports 2. Bridgestone Sports 3. Yokohama Rubber 4.Salomon&Taylermade 5. Callaway Golf 21.1 12.7 9.5 9.4 9.1 Tennis Racket 1. Amer Sports 2. Yonnex 3. Daiwa Seiko 4. SRI Sports 5. World Tsusho 22.9 21.7 18.1 16.0 13.7 HOUSING/CONSTRUCTION Condo 1. Daikyo 2. Mitsui Real Estate 3. Nomura Real Estate 4. Sumitomo Realty 5. Anabuki Komuten 5.7 3.1 2.9 2.9 2.7 Solus Housing 1. Sekisui House 2. Misawa Homes 3. Daiwa House 4. Sekisui Chemical 5. Asahi Kasei Homes 4.0 2.5 2.5 2.4 2.4 Aluminum Door 1. Tostem 2. YKK 3. Sankyo 4. Shin Nikkei 5. Tateyama 36.8 29.4 14.7 13.4 4.9 Toilet 1. TOTO 2. INAX 3. Janis 4. Asahi Eito 61.9 29.0 4.0 3.9 Cement 1. Tiheiyo Cement 2. Ube Mitsubishi 3. Sumitomo Osaka 4. Tokuyama 5. Lafarge Aso 36.0 24.4 19.1 7.7 3.6 MATERIAL/ENERGY Crude Steel 1. Nippon Steel 2. JFE Steel 3. Sumitomo Metal 4. Kobe Steel 5. Nissin Steel 29.0 27.7 11.4 6.8 3.6 H-Beam 1. Tokyo Steel Mfg. 2. Mippon Steel 3. JFE Steel 4. Sumitomo Steel 5. Yamato Steel 24.2 18.2 12.8 12.2 11.2 Flat -rolled Aluminum 1. Furukawa-Sky 2. Sumitomo Light Metal 3. Kobe Steel 4. Mitsubishi Aluminum 5. Showa Denko 18.9 15.9 15.3 7.3 3.9 Gasoline 1. Nippon Oil 2. Exxonmobile 3. Showa Shell 4. Idemitsu 5. Cosmo Oil 23.9 19.4 14.4 14.2 11.4 A.B.S. Resin 1. Techno Polymer 2. UMG ABS 3. Nippon A&L 4. Asahi Kasei 5. Toray 26.3 22.7 13.2 11.0 10.8 Sheet Glass 1. Asahi Glass 2. Nippon Sheet Glass 3. Central Glass 4. PPG-CI 5. Guardian Japan 41.2 30.9 18.0 1.8 1.7 Ethylene 1. Mitsubishi Chemical 2. Mitsui Chemical 3. Idemitsu Chemical 4. Maruzen Chemical 5. Showa Denko 17.8 16.5 12.6 11.5 8.9 Synthetic Rubber 1. Japan Synthetic 2. Nippon Zeon 3. Asahi Chemical 4. Ube 5. Sumitomo Chemical 31.5 20.1 10.6 5.6 4.6 Toiletry Paper 1. Daio Paper Mfg. 2. Crecia 3. Oji Nepia 4. Tokai Pulp 5. Mitsubishi Paper Mill 14.5 11.7 10.7 1.9 0.6 Paper 1. Nippon Paper 2. Oji Paper 3. Daio Paper 4. Hokuetsu Paper 5. Mitsubishi Paper 28.1 23.5 8.4 8.3 7.9 Polyester Filament Fiber 1. Toray 2. Teijin 3. Toyobo 4. Unitika Fiber 5. Kanebo Gosen 32.2 21.8 16.4 11.7 7.0